This post is strictly about Marketers and not really Graphic Designers so read on to see.
A picture is worth 1000 words, indeed maybe more even.
…but sometimes people in the zeal of being more creative ends up with less than 1 word a picture.
Let me explain. There have been an evolution in the tools we use to create graphics.
With so many fancy options, one is bound to get overwhelmed and lost.
Remember one thing, we are trying to Market to people.
A picture can be equally a distraction than being a supporter.
So it’s important to make sure that you convey the right message.
The copy or we call it what you write is very important part of the process.
Power words of persuasion decides whether it will be effective marketing or not.
So the key takeaway is that a picture can be distractive, so focus on your Words.