4. Research Methodology

Lesson 4:Research Methodology

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[text_block style=”style_1.png” align=”right” font_size=”15″ font_style=”300″ font_color=”%23c0c0c0″ font_spacing=”0″ font_shadow=”none” top_padding=”10″]Lesson Level:  Moderate[/text_block]


[op_liveeditor_element data-style=””][text_block style=”undefined” align=”left” font_color=”%23788596″]Domain Targeting Strategies!

  1. Keywords 
    1. Long Keywords – any keyword having more than 1 word is a long keyword and these keywords do not work in PPV traffic as traffic is very low
    2. Shot-guns – One word keywords (shoes on flipkart, going to add shoes as my keyword), tracking the campaign – i know which referral domain is giving me conversions. Optimise my campaign… I find my converting domains and use those domains in my targeting.
    3. Domain as a keyword – flipkart or snapdeal or cricinfo as my keywords
    4. RON keywords – Run on Network (Branding Campaign – .com or .in or .net – 200 – 500 visitors per second)

2. Domain Targeting  – as shown below in table

3. Tool – Skrayp – http://skrayp.com/?s=r-634[/text_block][/op_liveeditor_element]

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Ask me your Questions!

  • subroneel saha says:

    As you mentioned in the video that if I’m promoting something on Domain targeting (ex flipkart) and I want to promote competitor’s product, it is brand targeting.But which is not allowed. Then how do that in order to excel over my competitors.

    • Gaurav Madaan says:

      You can definitely promote competitors product but you cannot open flipkart affiliate link on flipkart domain just to get commissions. Hence opening the brand itself on their own brand keywords is prohibited.

      As then you are leveraging there marketing efforts to take their money. I hope you understand now that what brand bidding is!

      Hope this helps!