Marketing has been one of the most rewarding efforts in any business whatsoever. So the world implemented this concept in the digital world as well. Moving on from Facebook and YouTube, smart businesses have started marketing in Instagram as well. And it is no surprise why they are doing it. The simplest reason is that people are using it like its Facebook for pictures, or wait, it really is! So why not market your product or services on Instagram as well? Let’s learn how to do Instagram marketing the easy way.
To market on Instagram, you can make a strategy. Follow this religiously:
Make an account worth following – Your Instagram account should reflect with people’s emotions. When this happens, you are able to connect to people and people are able to connect with you.
Posting strategy – This has to be very particular. Your posts have to be updated at a particular time. Your ideal posting timings should be thrice a day, make sure it’s prime time. Your posting time-zone should be according to your target country or market. This is how you achieve the maximum number of engagements.
Hashtags – Hashtags create a stunning impact on your Instagram strategy as they are the number one thing which gets searched in Instagram. Follow the rule of 30 hashtags in a post. Don’t forget that it is possible that a single hashtag can go viral.
The best part is that the hashtags are counted even if it has been posted in the comments section. One more thing, all the thirty hashtags should be posted as soon as you post the image. Once this is done immediately, there is the maximum probability that your hashtag can go viral. The question that arises is that from where you will get the hashtag?
……what should be your target hashtag?
The answer is simple. You need to put a hashtag which is being searched by a lot of people. Look for a hashtag that has more number of posts associated with it. You can find this from the search bar of Instagram.
Follow strategy – Find a popular account that has a huge number of followers probably your Competition.
You can click on the list of followers and see all the followers of that account/your competition. Now the thumb rule is start following these people. Make sure you are not following a max of more than 50 people in an hour.
Once you follow them, all these people will receive a notification saying ‘your page name’ has followed them. Follow the followers of your competitors or with target brands. This is a gem of a strategy because people whom you are following are already into a target market. Additionally, there is a high probability that people will follow you back. The rule is you need to follow 50 people in an hour, 10 times a day. Not more, not less. Just 30. Those who follow back will be your customers in some time. Or in other words, they will give you business in the time to come. One piece of advice: Follow active profiles on Instagram in the 50 people an hour rule.
Bonus – Post at least 5 to 10 photos at once so that people who come to check your account get a feel that your account is worth following.
Remember, consistency is the key.
A picture speaks a thousand words. So you know that you should have a good profile picture. Don’t forget, the Instagram handle will play a major role. Your bio should be limited and it should be up to the point. Do not forget to mention your email id in your bio because this is how you get business once your brand grows.
Monetising Instagram: You can do a lot of things with your Instagram page with different objectives. Some of them are for affiliate commissions, some of them are for lead generations, and some of them are for click bank commissions.
So to get the Maximum out of your Instagram Profile – Have the link you want to promote in your Bio. That’s the only place where a clickable link can be placed on Instagram.
Optimization Strategy in Instagram.
Say if you have an Instagram page which is related to minions, then your strategy would be somewhat like this:
Fans of the day – Create a connection with your audience. This is because as much as you are connected to your Instagram audience, your audience will be connected to you. And when this happens, ultimately, you are running a page and in the ultimate sense, it is your business.
So, connecting to your audience makes total sense. Your audience will be privileged when they win something. You can do one simple thing like take an interesting pic from someone’s account and post the same pic in your account with the caption of ‘Minion Fan of the Day’ and mention the Instagram account handle from which you have taken the pic. This way you can put free content to put on your Instagram page and also you make someone feel special every day by declaring them as your winner of the ‘minion fan of the day’, simultaneously gaining their followership and increasing engagement. Another good thing that happened is that the winner of the fan of the day can share your account on his profile to their followers out of happiness. This can give your account free visibility and connection and more followers.
Giveaway via links – One thing you must remember is that links are very important to generate business from Instagram. So you can use links in your profile to give away something. But wait, you can make it more profitable. You can direct them to a landing page and make them fill out their name and email to enter for a free giveaway and you know how profitable getting an email id is in the long run. Getting an email id is a boon as you can promote your product to that email.
Competitions via hashtags – You can create a competition in your Instagram page with the help of hashtags. You can set the rules such as: post a minion pic in your account and mention my account with a particular hashtag. For example, there was a #WizardlyWednesdays contest help by an account. It was to promote the latest movie by J.K Rowling and it was meant to create a buzz for the movie. You can use this idea to create a buzz for an upcoming product of yours. Rather than just posting about it, you can create a buzz so that people actually look forward to your product. This is a strategy which is used by a lot of marketers in Instagram marketing.
Instagram Stories – These let you engage and interact with your audience. You can do a lot of things like delivering special offers so that your offers and branding can deliver a better result. One way of doing it is to give the link in a bio and let them click on it.
Also, you can use Instagram stories to do a special feature that gives your audience a peek at an unannounced product or service that you have to offer. Sharing your capabilities with your followers shows the power of your brand. Stories also let you share a rough idea of your business and let your audience become interested in it. This can be achieved by showing behind the scenes of your business that people hardly get a chance to see. You can also host competitions via Instagram Stories and gain popularity. You surely don’t want to miss the opportunity after knowing that Instagram gives priority to stories.
Shout outs with related accounts – This is when a famous account posts about your account saying that your account is great and you should follow them. This is called a shout out for shout out. You can DM them about this. In such a mutual shout out, both the accounts gain new followers. You can also ask for a shout out to big accounts that are in your niche. For getting this done, you need to build a relationship with them and give them a shout out with something like ‘I am a big fan of your fantastic account’ or something similar. This gets you noticed and then it becomes easy for you to ask them for a shout out.
Instagram is one of the most popular marketing channels of 2017 and Its a must use channel by every brand having an online presence.
Got doubts? Feel free to ask in Comments below 🙂